Ten Mistakes of free antivirus software

Kaspersky on May 11 in Beijing released can be installed on three computers on the team full-featured version of security products, the introduction of the team version of the standard price of 498 yuan boxed version. Kaspersky side said that the future will be more flexible for users to marketing.

As Kaspersky Partner, Digital Star CEO Liu Jianhua hope that opinion leaders in all walks of life can be the first to use the "Team Edition." Conference, Kaspersky side also put forward the "boss are using Kaspersky" slogan.

For the controversial topic of the free antivirus software, Liu Jianhua point out that the existence of free software users in the top ten errors in the so-called "free antivirus software to the user to save 10 billion," saying simply, "eyes closed nonsense." Liu Jianhua that is not what people can do anti-virus software, free software has captured the eye to kill, but it does not mean the best choice for users, free does not mean that innovation does not mean free to kill soft kill a powerful and professional Soft.

Liu Jianhua that free soft kill soft kill for the professional and not much impact, but not all professional antivirus software free of charge, and free soft kill soft kill for the professional view is unable to survive errors.

Following is a briefing, Liu Jianhua point out that the existence of the security software market Ten Mistakes of the following is his view:
Misunderstanding 1: The anti-virus software, many people think that free anti-virus is more important than the can.

Anti-virus software is not in charge or the most critical free, but it is not anti-virus. A lot of free antivirus software is almost no anti-virus, which has become a common sense. Free word is indeed a more eyeballs, attract enough attention. But can not be free to attract customers when. We can not forget the industry's fundamental: first, to be able to antivirus software antivirus.
Misunderstanding 2: Is it really permanent free antivirus software.

"Permanent free" in terms of logical sense. When you have free time to do a permanent, there are several assumptions: The first assumption is that a permanent presence for your business, in fact, the average age of Chinese Internet companies are not more than 10 years, many companies not in the 1 ½ years. Therefore, the concept of free anti-virus itself has no logical basis.

Where to permanent income for free? If your income is now supported by VC, then a lot of trouble, can not support the VC next month you do not know. "I think there is not really a permanent free anti-virus software, in fact, there is not really a permanent presence in the software, there will not be."
Misunderstanding 3: free antivirus software to save 100 million users.
This misunderstanding greater is the closed eyes lie and why, because you do not know. I can tell you a historical data: in the antivirus industry when business is very good, one year does not add up to more than 10 million, we ignore the present, when business is bad, so that the free antivirus software for Internet users save 100 million have no idea where to start. This is ignoring the industry, saying the status quo. The original so good, one year we also add up to 10 million, so I do not know that another 90 million came from. <Br> I want to say is that free anti-virus software is not a single cent for the user Province, Why? Free anti-virus software has never been a new, anti-virus software market in China overall is a free market, Good time before our legitimate business is no more than 15%, meaning that 85% of people already have been using the free antivirus software <br> called for Internet users to save money is the basic stand. These words who is the most do not believe it is the users themselves, and why? I did not think to save money for their pockets: the first, before I do not spend money Second, it is you say I buy a genuine anti-virus software is now very cheap, Kaspersky version only 200 years.

Mistakes 4: Free anti-virus software is powerful antivirus software, even 比卡巴斯基 also cattle.
Over the past 10 years, free anti-virus software very much. In recent years, there is free antivirus software features:
Generally, it is not the first own engine, because you have to develop the engine to not that simple. This is not by boasting, but need solid technology accumulation; second, because you do not have their own core technology, you can get over things at best is a professional software vendor what the most low-end, basically they do not speak of the core technology .
Misunderstanding 5: Free anti-virus software, anti-virus software no way to make professional life.
Now, I could get still rely on wages or Kabbah, and I have not heard of now Which professional security software maker closed down, said did not sound good: I have a network of stand-alone version are no longer marketable, let alone stand-alone version of my or sell the move, I will rely on stand-alone alive.
Misunderstanding 6: Free anti-virus software to Internet users more secure.
Free anti-virus software to Internet users more dangerous. First, free antivirus software does is to allow many of our regular users, especially new users that had him on it. However, if, free soft kill also insist that you not do it OK, then to the user very unfortunate. This is the Internet is very dangerous. A consensus that the greatest threat to the Internet is not a virus, is a free anti-virus software, in particular the promotion of free advertising. I object to is not you out for free, I object to is that you insist that you secure your safety.

Misunderstanding 7: Free anti-virus software makes all the professional anti-virus software free of charge.

Unless the bank, play games, or advertising, and the antivirus software into a great flow of advertising software, Fouze professional kill soft, particularly in leading the world's professional security software vendors, I personally think that no one would choose free. The reason is simply that technology is a cost, to do a very powerful anti-virus software, as far as I know, Kaspersky has more than 600 R & D personnel, and high income. You have to pay low wages, high-tech talent and ran to the hacker group.
Mistakes 8: Many people think that free anti-virus software is a great innovation.
Free is not innovation. Free to kill those who do often lack the soft core technology, and can not have any real innovation. Those who engage in free, if you do charge a dead man, so it only can do for free to try. "If you said, Free is a great innovation, or perhaps there is no activation code is also innovation, or no engine is innovation, and that this finished." Wan Quan departure from Zhege nature of the industry, I would like to tell you that free anti-virus software have Renhe Bu innovative.
Misunderstanding 9: Free antivirus software users is the best.
On the surface, you do not receive my money is best for me, others do not charge you money received secretly do not know. First you do not accept the money that I could make you into working for me, and the user into a flow, this time the user is given the so-called security software vendors to employees, so usually free to use antivirus software users, because ultimately it is to be profitable. So we tell the users to understand and correct, free antivirus software, a little bad for you, except that the moment you do not pay it (you secretly bundled to induce the installation, install additional profit cheating software).
Misunderstanding 10: What people can do anti-virus software.

This is the biggest misunderstanding. In addition to the high cost of the security industry, the company's responsibility is also important. Security industry with banks, enterprises demanding responsibility. Such as banks, if a bank's CEO in the moral worth mentioning, basically it will be multiplied month deposits fell, security industry more so. So, I think everyone can do this anti-virus software child, only a brief appearance in China.